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Who are we?
e-bird is a business owned
and run by Andrew Earle, who has been working in the
field of film and video for the past 37 years. And
that's a lot of experience to bring to bear on the
business of producing good communication.
We have many direct clients
and a significant number of indirect clients as we work
for various agencies providing them with support and
backup to enhance their businesses. In fact a number of
these indirect clients are completely unaware that we
are not an integral part of the agencies for which we
work.
As you can see from our
Clients page, we have produced video material for a wide
range of clients in a number of different markets, and
over the years we have become adept at grasping the
needs of the client to produce a carefully, tailor-made
product to ensure that the messages are communicated
effectively and persuasively.
Why video?
Some people seem to think
that "video" is old hat, and it's surprising how many
people say, "Oh well, we don't use video, we use DVD or
the Web" etc. But the simple fact of the matter is that
before it can get onto a DVD or a website, somebody has
to shoot a video and somebody probably has to edit it as
well.
It may be an art form dating
back some 30 years, but it does have an amazing number
of applications in today's markets and media.
A well crafted video
production can get across ideas better than many other
forms of media. Websites are great for blitzing across
raw data, but video holds onto your audience and feeds
the information across using a planned and considered
argument. Sometimes you need to do that to ensure your
message gets across.
How do you
commission a video producer?
Perhaps you already know
exactly what you want. OK, if you don't have the
resources to make it happen, you need to talk to a video
producer and provide him with an exact brief.
But it's equally possible
that you are unsure how to go about getting your message
across. You know what you want to achieve, just not how
to say it. In that case, provide the producer with your
objectives and let him come back to you with a proposal.
Whatever your position, the
worst thing you could do is to hold the budget close to
your chest and make him guess what kind of budget you
are going to be willing to spend.
He can find all manner of
solutions which can cost anything from the cost of a
domestic video player to the gross national budget!
Clearly, the more money you
have to spend, the more impressive the end result. Think
about what you want to achieve, decide how much you want
to spend and then put that budget and your objectives to
a few producers and let them come back to you and tell
you what they could do with your budget. Then pick the
best one.
I obviously hope that will
be me. |
